…because going to see a movie isn’t already expensive enough!! 😉 According to CNNmoney.com, ticket prices will be going up at movie theaters across the country this weekend as the entertainment industry looks to cash in on growing demand for 3-D movies following the success of Avatar and Alice in Wonderland. Starting tomorrow, prices for adult admission to 3-D movies will increase an average 8.3% at box offices nationwide, according to market research conducted by investment firm BTIG. Ticket prices for IMAX movies are expected to jump 10%, while prices for regular 2-D movies will rise about 4% on average.
The price increases vary by region and will be in effect at theater chains operated by AMC Entertainment Inc., Regal Entertainment Group (RGC) and others. At one AMC theater in New York, the price for a family of four to see a 3-D screening of Dreamworks Animation’s How to Train your Dragon this Friday will be $63 before popcorn, soda or candy. Adult ticket prices for 3-D movies will jump from $13.50 to $15.50 at one theater operated by AMC near Boston. At a Regal theater in Seattle, 3-D ticket prices will rise from $13.50 to $15 for adult admission.
WOW!! Double Wow. 3-D Wow!